Main Responsibilities

1. Business Development and Customer Management

• Manage and develop the Bakery line customer portfolio.
• Identify commercial opportunities within the installed equipment base.
• Conduct technical and commercial visits to identify maintenance, spare parts, and process optimization needs.
• Build long-term commercial relationships with current and potential customers.
• Follow up on business opportunities through to commercial close.

2. Technical Sales and Service Solutions

• Promote the sale of spare parts, preventive and corrective maintenance services, and equipment upgrades and modernizations.
• Understand the customer’s technical needs and propose suitable solutions.
• Coordinate with engineering, technical specialists, and international factories to define solutions.
• Prepare and follow up on technical-commercial proposals.
• Negotiate commercial terms, pricing, and service scope in accordance with company policies.

3. Commercial Management and Operational Follow-up

• Manage commercial opportunities through the CRM, ensuring information is up to date and reliable.
• Develop and maintain the sales pipeline and forecast.
• Follow up on quotations, sales orders, and commercial projects in coordination with the support team.
• Coordinate with the logistics, purchasing, technical service, and operations areas to ensure commercial commitments are met.
• Identify and promptly escalate risks related to deliveries, material availability, or customer requirements.

4. Achievement of Commercial Targets

• Meet sales and Order Intake targets.
• Ensure the profitability of commercial opportunities, considering margins and pricing policies.
• Develop strategies to increase service and spare parts sales.
• Maintain regular tracking of opportunities, results, and commercial projections.
• Identify growth opportunities in strategic accounts.

Required Profile

Education

• Degree in Mechanical, Mechatronics, Industrial, Food, or Electromechanical Engineering, or a related field.

Experience

• Minimum of 3 to 5 years of experience in B2B technical sales.
• Commercial experience in industrial machinery and equipment.
• Experience in the bakery, food, or industrial processing industry is desirable.
• Knowledge of industrial equipment, maintenance, spare parts, and technical services.
• Experience in negotiation and development of industrial accounts.

Technical and Commercial Knowledge

• Industrial bakery processes and equipment.
• Interpretation of technical specifications and customer requirements.
• Preparation of technical-commercial proposals.
• Use of CRM and ERP systems, preferably SAP.
• Management of commercial indicators, forecast, pipeline, and profitability.
• Intermediate-to-advanced English for communication with factories and international teams.

Key Competencies

• Results orientation and goal achievement.
• Negotiation and sales closing skills.
• Technical and commercial analytical skills.
• Proactivity in identifying business opportunities.
• Effective communication and customer focus.
• Organization, autonomy, and follow-through.
• Ability to collaborate with multidisciplinary teams.
• Problem-solving and decision-making.

Key Performance Indicators (KPIs)

• Order Intake (OI)
• Sales Revenue
• Gross Margin (GM)
• Pipeline and Forecast Accuracy
• Opportunity conversion
• Sales growth in existing accounts
• Development of new service opportunities

Additional Requirements

• Availability to travel within Mexico and visit customers.
• Availability to participate in technical and commercial training.
• Ability to work with international and multidisciplinary teams.