July 16–17, 2025
Welcome to a new chapter in food production
400 S. Wuthering Hills Dr., Janesville, WI 53546, United States
Fast-track innovation from lab to commercial-scale manufacturing
In the heart of the American Midwest, where agricultural legacy meets industrial innovation, a bold step toward the future of food is taking shape.
Join us as we celebrate the grand opening of the GEA New Food Application and Technology Center of Excellence (ATC) in Janesville, Wisconsin – a place where visionary engineering meets biological innovation to transform how we nourish the world.
This center is a response to a global call for:
- scaling up sustainable, safe and economically viable alternatives to animal-based products
- empowering companies – large and small – with pilot lines and process development expertise that de-risk innovation
- bridging the critical gap between lab discovery and supermarket reality
- delivering on climate-smart production, with a facility powered by renewable energy and designed for resource-efficient operations
Here, startups, scientists and food industry leaders will test and prove their concepts in fermentation and cell cultivation, accelerating the shift from promise to production – right here in Janesville, where GEA’s USD 20 million investment strengthens the Midwest’s position as a food technology hub.
Program
The two-day event reflects the spirit of the center itself: collaborative, curious and committed to building a better food future. The program features inspiring keynotes, pioneering technology showcases and sensory experiences that bring the future of food to life.
July 16, 2025, 6–10 PM: An informal evening reception in Madison’s vibrant museum district |
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July 17, 2025, morning, 9–11:30 AM – an inspirational program kicks off with: |
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July 17, 2025, 1:30–4:30 PM – opening ceremony in Janesville: |
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This center’s impact
In a world heading toward 10 billion people, we need more than new foods – we need new systems. This center is key to unlocking those systems. It's a hub for education, collaboration and the scale-up of sustainable protein production that respects both planetary boundaries and consumer expectations.
From precision fermentation to cultivated meat and plant-based innovation, the GEA ATC offers a collaborative platform for all who believe that the way we feed the future must change – and we can only achieve this together.
Located in Janesville, Wisconsin, in the heart of the Midwest with its deep food and agricultural production roots, the center brings new opportunities for regional growth while demonstrating how climate-smart engineering can drive sustainable protein production, at scale.
Центр передовых технологий GEA New Food Application & Technology Center of Excellence
Пилотная линия культивирования клеток и ферментации для ускоренного внедрения инноваций из лаборатории в промышленное производство.
Новый рецепт для гурманов
А что, если бы для производства вашего любимого шоколада не были нужны какао-бобы, а кофе был бы местного производства? Поскольку изменение климата, рост цен и этические проблемы затронули два наших самых любимых продукта, ученые переосмысливают способ их производства, используя микробы, а не монокультуры. Цель — сохранить вкус, аромат и свойства кофе и шоколада, сведя к минимуму выбросы углекислого газа и повысив качество продуктов питания.
В меню: яйца, полученные отвечающим принципам устойчивого развития методом
GEA помогает клиентам тестировать и масштабировать производство альтернативных яичных продуктов и ингредиентов, изготовляемых методом прецизионной ферментации.
Компания GEA использует в США опыт производства альтернативных белков.
Новый технологический центр GEA по разработке альтернатив мясу, молоку, морепродуктам и яйцам в Висконсине поможет ускорить ввод в производство продуктов novel food на американском рынке.
