Sales Manager UK - EFT (Extruded Food Technologies)
United Kingdom, Milton Keynes
Werkvoordelen
Vacature
Uw verantwoordelijkheden en taken:
We are looking for a strategic and proactive Sales Manager UK - EFT to drive sales growth and customer value across a defined region. This role is essential in building and managing a strong opportunity pipeline, qualifying high-potential leads, and guiding customers throughout their buying journey—from awareness to solution implementation and long-term satisfaction. (This is a UK-wide role and can be based anywhere in the country)
Key Responsibilities
Develop and execute regional business plans to achieve order intake and profitability targets.
Map and manage the full customer journey—from early awareness and solution exploration to purchasing decision and after-sales support.
Use CRM tools to manage the full sales process: from lead capture and opportunity qualification to forecasting and deal closure.
Proactively build and manage a robust sales pipeline through structured prospecting, market intelligence, and early engagement with potential customers.
Develop and deliver technical and sales presentations in collaboration with BU teams, ensuring a unified, one-team approach
Work closely with marketing, technical teams and GEA regional offices to implement route-to-market action plans
Improve gross margin development through strategic pricing, value-based selling, and technical differentiation.
Support application and product development projects by sharing customer insights and market trends.
Coordinate internally with technical, project management, and product teams to ensure seamless handover and execution.
Collaborate with Business Unit during contract negotiations including terms and conditions and pricing
Utilises customer feedback to drive innovation and process/product development with the relevant administration/engineering function
Conducting market research and analysis as well as collate information regarding market pricing and expectations
Act as link between country and BU, championing the needs of both as in a cohesive and collaborative way
Work with marketing teams to develop brand awareness opportunities, networking within industry and participating at trade shows
Uw profiel en kwalificaties:
Degree in Engineering (e.g. Chemical or Mechanical), Food Science, Business or equivalent experience
Extensive experience in international B2B sales, preferably in food processing plants, food machinery, or industrial automation.
Experience in selling custom engineered equipment and integrated process lines to the EFT industry
Some prior knowledge of one or more of the following application areas would be beneficial: Pasta Lines - Pet Food Lines - Snack Pellet Lines - Breakfast Cereal Lines
Strong application and process knowledge, with the ability to handle complex technical sales situations and multi-stakeholder engagements.
Proven ability to build and manage a sales pipeline, qualify leads effectively, and convert prospects into long-term customers.
Deep understanding of customer buying behaviour and ability to tailor approaches across various stages of the customer journey.
Strategic thinker with solid business acumen, negotiation skills, and experience in developing and executing go-to-market strategies.
Demonstrated ability to manage agent networks, key accounts, and internal cross-functional teams.
Good interpersonal skills and work well in a team setting as well as independently as required.
Must be willing/able to travel to visit customers, potential clients, tradeshows and industry functions require approximately 60-80% travel
About GEA
GEA een van de grootste leveranciers voor de voedselverwerkende industrie en een breed scala van andere verwerkende industrieën. Ongeveer 18.000 werknemers in meer dan 60 landen leveren een belangrijke bijdrage aan GEA’s succes – kom werken bij GEA! Wij bieden interessante, uitdagende taken, een positieve werkomgeving in internationale teams en mogelijkheden voor persoonlijke ontwikkeling en groei in een wereldwijd bedrijf.
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