Add Better
Empowering customers with resource-efficient solutions
Milestones on the way to a greener future
What is the value of an engineering solution that consumes less energy and fewer natural resources – that operates more cleanly, efficiently and reliably over a longer lifespan? Is it the lower cost of ownership and higher operational resilience? Is it the improved health of the planet?
It’s hard to put a price tag on a better future. So we’ve decided to put a label on it. Our Add Better label calls attention to GEA solutions that are significantly better than their predecessor product when it comes to efficiency and environmental impact. These belong to our most resource-efficient solutions – this is sustainability value.
Key insights
According to ISO 14021:2016 standard for ecolabels. Validated by TÜV Rheinland.
Easy to identify our most resource-efficient products. For maximum transparency, customers can access the hard facts behind the label.
Improved significantly enough to earn the Add Better label. Backed by hard data and industry expertise, we deliver real sustainability value.
Transparency: The extra mile with TÜV validation
ISO 14021 defines a number of stringent requirements for our Add Better label. But it does not require validation by TÜV. GEA took this additional step on its own. Why? Because we are engineers. We wanted to get our evaluation processes right, benefit from TÜV’s input, and let our stakeholders know that transparency is our priority with Add Better.
The clear choice for sustainability
Transparency empowers our customers to make smart decisions – and real progress – towards a greener future.
GEA‘s Add Better solutions
Spray drying
A heat pump solution for spray dryers, AddCool allows milk powder producers to reduce energy consumption by up to 49%.
Membrane filtration cleaning
GEA Smart Filtration CIP is a software-based method of operating pumps while cleaning membrane filtration plants in a pulsating way, consuming up to 46% less energy.
Aseptic blower
Compared to its predecessor, the special air recovery system of GEA’s ABF 2.0 uses 31% less energy for bottling. It compresses the air that is needed for blowing process and cap sterilization.
Aseptic filler
The new water rinsing unit of the GEA EcoSpin2 Zero achieves massive water savings of up to 91% when installed as new machinery and 83% when upgrading the installed base.
Tunnel oven
The electric oven retrofit kit GEA E-Switch-Bake enables bakeries to switch from high-consumption gas ovens to more sustainable electric options, saving up to 14% of energy.
Automated milking
GEA’s DairyRobot solution for automated milking requires up to 19% less energy than its predecessor.
Marine separation
GEA’s high-efficiency Marine Separator with integrated direct drive transfers energy directly to the bowl to reduce energy consumption by 9% over the predecessor model.
Centrifuge cooling
The GEA Centrifuge Water Saving Unit reduces the cooling water consumption for separators by 100% compared to conventional cooling.
Homogenization valve
The NanoVALVE improves viscosity and stability in food, dairy, beverage and chemical emulsions, consuming 20% less energy than previous versions.
Future focused label
Our Add Better portfolio is constantly growing. GEA collaborated closely with TÜV to develop a rigorous data collection, calculation and documentation process that can now be used to assess a wide range of GEA solutions and expand our Add Better portfolio.
Perspectives on Add Better
Stefan Klebert, CEO, GEA
Stefan Klebert explains how the company’s new Add Better label can strengthen partnerships and accelerate progress towards sustainability targets.
Susanne Jorre, Norbert Heidelmann, TÜV Rheinland
Susanne Jorre and Norbert Heidelmann talk about the importance of credible green labels, the benefits of external validation, and what distinguishes GEA’s Add Better label from other Type II ecolabels.
Dr. Nadine Sterley, CSO, GEA
Nadine Sterley talks about the process behind Add Better, the importance of robust sustainability data, and next steps for Add Better.
We are committed to transparency and think this adds real value for customers – it empowers them to make smart investments in sustainability.
Stefan Klebert, CEO, GEA
The trustworthy labels should get the attention they deserve, because innovative solutions are critical to achieving global climate targets.
Norbert Heidelmann, TÜV Rheinland
Robust, transparent data is going to be foundational to effective collaboration with customers and other partners moving forward.
Dr. Nadine Sterley, CSO, GEA
Media
Press contacts
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Anne Putz
Trade press
Fanny Foerster
Sustainability at GEA
Enabling customers
Production and manufacturing processes inherently require the use of significant energy and natural resources. GEA plays an important role in helping customers produce efficiently and more sustainably.
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Net-zero in 2040: Raising the bar in mechanical engineering
With the corresponding climate targets, GEA is making a clear commitment to achieve net-zero greenhouse gas (GHG) emissions along its entire value chain by 2040.