您的职责和任务：
Strategic Leadership & Platform Ownership
- Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
- Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
- Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness
Governance, Standards & Demand Generation
- Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
- Ensure seamless integration with CRM and the broader digital ecosystem
- Balance global standards with divisional and market-specific requirements
- Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation
Divisional Partnership, Adoption & Performance
- Serve as the strategic partner for Divisional Marketing teams
- Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
- Provide playbooks, training and consulting to drive adoption and business value
- Foster a global community to share best practices and scale successful use cases across GEA
- Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
- Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business
您的职责和任务：
- 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
- Proven experience with leading Marketing Automation platforms
- Strong digital marketing background in an international, matrix organization, B2B background is a plus
- Track record in driving governance, process excellence, technology adoption and organizational change
- Strong analytical, stakeholder management and change leadership skills
- Fluent in English; German is a plus
What we offer:
- Work in a supportive, appreciative, and international team
- A modern work environment
- A wide range of personal and professional training and development opportunities to support your career
- Company pension scheme and accident insurance
- 30 vacation days per year plus December 24th & 31st off
- Employee benefits such as discounts on gym memberships, language courses, etc.
- Subsidized job bike scheme
- Good public transport connections with travel allowance
- One additional day off for volunteering
- Global bonus program
关于GEA
GEA 是食品和饮料加工行业最大的供应商之一，它还为许多其他加工行业提供服务。超过 60 个国家/地区的大约 18,000 名员工都为 GEA 的成功做出了重要贡献 – 快来加入我们！我们提供充满趣味和挑战的任务、与国际团队共处的积极工作环境以及在全球性公司成长和发展的个人机遇。
GEA 是一个对所有申请者一视同仁的雇主。因此，不论年龄、性别、种族、肤色、宗教、世界观、国籍、遗传、残疾、性别认同、婚姻状况、性取向、退伍军人身份或适用法律要求的任何其他受保护特征，申请者都会平等的被纳入考量。我们欢迎残疾申请者，并且将会特别考虑具有同等资格的残疾申请者。
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