Women in Agriculture

Wiebke Pohlmann

Market Support Manager (AFS), Germany

Wiebke Pohlmann, Market Support Manager (AFS), Germany

What brought you into agriculture / farm technologies?

I grew up on a dairy farm and started helping out from a very young age. I’ve always loved cows and truly enjoy working with them. That connection brought me into agriculture and farm technologies.

What makes your work meaningful to you?

I enjoy supporting farmers in developing their operations and seeing their progress. It’s rewarding to see farmers reach their goals, and sometimes even surpass them. Whether it’s gaining more quality of life for themselves or achieving healthier and higher performing cows, being part of that journey gives real purpose to my work.
Happy cows and happy farmers.

How does your role contribute to the future of dairy farming?

Our feeding robot saves labour and fuel, and it allows farmers to feed their animals with fresh feed around the clock and tailored to their individual needs.
I help farmers getting the most out of their feeding robot. By showing farmers and local advisers how to use the system effectively and how to adapt it to their and their animals’ needs, I help them make better use of their resources and improve overall herd performance.
Eventually my work helps shape a more efficient and sustainable dairy industry.

What will modern dairy farming look like in 10 years in your opinion?

I think the importance of modern and digital technologies will continue to grow. This won’t only be about automatic milking or feeding. It will be much more about monitoring cow health, performance, and everything connected to it. These technologies enable farmers to make more precise decisions and adjust their processes to what the cows actually need, which enhances sustainability, efficiency and profitability but also animal well-being in dairy farming.

What change would you most like to see for women in agriculture?

I would love to see more women following their passion to agriculture and choosing the career they truly want, without hesitation and without being negatively influenced by people around them. Many women already do so, but it is still quite common to get side eyed when you tell someone that you work in agriculture as a woman. This applies especially when you’re working directly on a farm and, e.g., driving big machinery and “getting your hands dirty”. Farming today is more about finding smart solutions and making the right decisions and less about just physical strength. I wish there were fewer doubts about women being able to do these jobs exceptionally well—and above all, women should never doubt their abilities.

Women in Agriculture

International Year of the Woman Farmer

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