Markets
The home and personal care (HPC) industry serves fast-growing, brand-driven markets for products as diverse as shampoo, body lotion, shower gel and toothpaste to laundry detergents and all-purpose cleaners. Consumer demand for better value, high performing products that keep us healthy and our clothes & homes clean and fresh. GEA helps manufacturers transform formulations into reliable, scalable production processes. Driving industry innovation in this competitive, but potentially highly profitable marketplace.
Challenges for HPC manufacturers
HPC manufacturers face many challenges. On top of pressures to meet product launch deadlines and achieve targets for reducing water and energy consumption, producers must be adaptable so they can quickly develop processes for new ingredients or create preservative free and other market-led formulations.
We work hard to develop efficient, sustainable solutions that HPC manufacturers need to stay competitive in their markets. We offer our customers more than 70 years of global industry, process and engineering know-how, together with local insight and presence.
Components and systems for the HPC industry
Whether producing in batches with Batch Formula® or moving towards continuous production with DICON®, GEA provides processing solutions designed around the needs of home and personal care manufacturers. Combined with product recover, efficient tank cleaning and sustainable energy solutions, our portfolio helps customers get more from their process while reducing waste, resource consumption and operating impact.
Home & personal care processing in action
Explore a success story from home and personal care processors around the globe. Discover how industry and GEA are working together to overcome challenges, optimize production, and drive innovation with advanced solutions.
GEA test centers and process expertise
At GEA worldwide test centers, HPC customers can even work with our experts to carry out feasibility trials and scale-up studies. We can help configure GEA equipment, optimize processes and help address manufacturing issues and develop new processes or debottleneckings.
GEA technologies are designed to give the industry and our customers the freedom to develop new and exciting products and thus deliver sustainable manufacturing solutions not just today, but for the future.
We aim to offer technologies that give our customers:
• Energy efficient manufacturing solutions
• Reliable, repeatable processing
• Maximizing output and yield while reducing delays and production time
• Flexibility to embrace process innovation
• The ability to personalize and fine tune energy efficient solutions
• Products personalization

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Products & Technologies
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Aseptic valves & components
Aseptic valves face exceptionally high demands within UltraClean and Aseptic processes. You can be assured that they all provide highest quality in terms of hygienic design and sustainability.
Continuous Blenders
For liquid component production processes, GEA's efficient in-line blending systems provide the solution you need!

Control Top T.VIS® A-15
Equipped with a high-precision path measuring system, the T.VIS® A-15 offers automatic open/close position recognition on any valve, which can be equipped with a T.VIS® control top.

Control Top T.VIS® M-20
The control top GEA T.VIS® M-20 offers the entire range of modern control functions required in the majority of application points, plus additional advantages in terms of automated valve commissioning and efficient equipment management.
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GEA Insights

The breakthrough that changed spray drying
In 1976, NIRO engineers responded to a competitive challenge by rethinking what spray drying could do. Their idea became the multi-stage dryer MSD. Fifty years later, the same fundamental principle helps turn liquids into the powders used in essential nutrition products and important medicines around the world. Refined through decades of engineering expertise, customer insight and continuous development, MSD is a story of innovation with lasting impact.

Beyond the machine: unlocking better plant performance
An efficient machine does not automatically make an efficient factory. Real improvement often starts by looking beyond individual equipment and understanding how processes, energy systems and operating decisions affect one another. It’s a holistic approach designed to uncover opportunities that might otherwise be missed.

How a valve reshapes the way food and drinks are made
In food and beverage plants, valves are commonly operated using compressed air. GEA Hydract® Actuation Technology moves valves with water instead, in a closed, digitally controlled circuit. The result is a valve that can be held exactly in place and steered in fine-tuned steps. This results in lower energy use and greater control.





