Keeping clean with GEA processes

The home and personal care (HPC) industry serves fast-growing, brand-driven markets for products as diverse as shampoo and toothpaste, laundry detergents and all-purpose cleaners. Consumer demand for better value, high performing products that keep us healthy and our pets, clothes, homes and cars clean and fresh, is driving industry innovation in this competitive, but potentially highly profitable marketplace.

GEA understands the pressures facing HPC manufacturers. Product launch deadlines and the need to meet targets for reducing water and energy consumption put extra pressure on process development. Manufacturing must be adaptable to incorporate in-flight improvements and new ingredients, or develop preservative free and other market-led formulations.

Specialists in providing process equipment and technologies to the home & personal care industry, GEA’s worldwide test centers combine technological expertise and application know-how into an extensive portfolio of development and support.

From mixing and homogenization to drying and powder handling, experts in GEA’s test centers can conduct trials for product development, process development and optimization, data acquisition, scalability analysis, simulation modelling, comparative process studies and more. Whether viscous products such as a cream or lotion or a free flowing powder like laundry detergent; raw materials and products can be analyzed.

For customers committed to the future of bringing new products to market, R&D is a vital investment and GEA expertize and test facilities can be central in helping customers to connect the dots by achieving dependable test results that can be validated.  Employing a global network of expertise, and employing a range of methodologies, GEA’s innovation process plays a critical role to help customers develop new products and processes.