About us

Our Mission 26

GEA is proud to serve customers around the world in the food, beverage, chemical, pharma, dairy processing, dairy farming and marine industries. Many of these sectors are experiencing tremendous growth given global trends and other socio-economic drivers – contributing to GEA’s solid performance. Our strategy for the next five years, Mission 26, is based on strengthening our position in these key industries while focusing on defined levers to accelerate profitable growth and better serve our customers.

Mission 26
Mission 26 logo

GEA presents growth strategy for the next five years

GEA presented its "Mission 26" strategy in London as part of its Capital Markets Day on September 29. The plan for the next five years focuses on seven decisive levers to accelerate sustainable, profitable growth.
Purpose

Our purpose

Engineering for a better world.

Vision

Our vision

We safeguard future generations by providing sustainable solutions for the nutrition and pharmaceutical industries.

We have ambitious financial targets

Financial targets

Seven key levers to better serve customers and drive profitable growth

Sustainability

Sustainability

For GEA, sustainability is an essential part of how we do business. That is why we have committed to ambitious climate targets. In addition, we have developed a tailored pathway to become a sustainability leader in our industry,...

Innovation

Innovation & Digitalization

At GEA, we place great expectations in the growth opportunities offered by innovation and digitalization. In the coming five years, we plan to significantly increase our R&D spending to accelerate the development of new products....

Meat replacement

New Food

Driven by changing consumer expectations, the New Food market is growing rapidly. For GEA, this development presents exciting growth opportunities. As a full-range supplier with all the relevant technologies, we are well-prepared...

Sales Excellence

Sales Excellence

Substantial growth opportunities for GEA also lie in sales. Our goal is to grow sales of new machines by 4.0 to 5.0 percent per year by 2026. To this end, we want to fully exploit our effectiveness and global presence as well...

Service Excellence

Service Excellence

Service is a resilient and profitable business for GEA. Customers appreciate our offerings in this area – and we have identified numerous opportunities to serve them even better. Our aim for 2026 is to increase service coverage...

Operational Excellence

Operational Excellence

We have made great progress with a broad range of optimization measures initiated in 2019 to elevate the performance of GEA’s global operations. But there is still significant potential for further improvement. Our global operations...

Acquisitions

Acquisitions

GEA has a healthy balance sheet. While most levers of Mission 26 focus on boosting organic growth, strong cash generation enables us to invest in external growth. That's why we are continuously monitoring and actively screening...

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