About the position
GEA is one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors. Our portfolio includes machinery and plants as well as advanced process technology, components and comprehensive services. Used across diverse industries, they enhance the sustainability and efficiency of production processes globally.
Would you like to be part of our Team?
Develop and manage business opportunities for the Bakery line by promoting and selling spare parts, technical services, maintenance, upgrades, and improvement solutions for industrial bakery equipment.
The position is responsible for strengthening commercial relationships with customers, identifying new business opportunities, and contributing to the achievement of the division’s sales, profitability, and growth targets.
Your responsibilities and tasks
Main Responsibilities
1. Business Development and Customer Management
- Manage and develop the Bakery line customer portfolio.
- Identify commercial opportunities within the installed equipment base.
- Conduct technical and commercial visits to identify maintenance, spare parts, and process optimization needs.
- Build long-term commercial relationships with current and potential customers.
- Follow up on business opportunities through to commercial close.
2. Technical Sales and Service Solutions
- Promote the sale of spare parts, preventive and corrective maintenance services, and equipment upgrades and modernizations.
- Understand the customer’s technical needs and propose suitable solutions.
- Coordinate with engineering, technical specialists, and international factories to define solutions.
- Prepare and follow up on technical-commercial proposals.
- Negotiate commercial terms, pricing, and service scope in accordance with company policies.
3. Commercial Management and Operational Follow-up
- Manage commercial opportunities through the CRM, ensuring information is up to date and reliable.
- Develop and maintain the sales pipeline and forecast.
- Follow up on quotations, sales orders, and commercial projects in coordination with the support team.
- Coordinate with the logistics, purchasing, technical service, and operations areas to ensure commercial commitments are met.
- Identify and promptly escalate risks related to deliveries, material availability, or customer requirements.
4. Achievement of Commercial Targets
- Meet sales and Order Intake targets.
- Ensure the profitability of commercial opportunities, considering margins and pricing policies.
- Develop strategies to increase service and spare parts sales.
- Maintain regular tracking of opportunities, results, and commercial projections.
- Identify growth opportunities in strategic accounts.
Your profile and qualifications
Required Profile
Education
- Degree in Mechanical, Mechatronics, Industrial, Food, or Electromechanical Engineering, or a related field.
Experience
- Minimum of 3 to 5 years of experience in B2B technical sales.
- Commercial experience in industrial machinery and equipment.
- Experience in the bakery, food, or industrial processing industry is desirable.
- Knowledge of industrial equipment, maintenance, spare parts, and technical services.
- Experience in negotiation and development of industrial accounts.
Technical and Commercial Knowledge
- Industrial bakery processes and equipment.
- Interpretation of technical specifications and customer requirements.
- Preparation of technical-commercial proposals.
- Use of CRM and ERP systems, preferably SAP.
- Management of commercial indicators, forecast, pipeline, and profitability.
- Intermediate-to-advanced English for communication with factories and international teams.
Key Competencies
- Results orientation and goal achievement.
- Negotiation and sales closing skills.
- Technical and commercial analytical skills.
- Proactivity in identifying business opportunities.
- Effective communication and customer focus.
- Organization, autonomy, and follow-through.
- Ability to collaborate with multidisciplinary teams.
- Problem-solving and decision-making.
Key Performance Indicators (KPIs)
- Order Intake (OI)
- Sales Revenue
- Gross Margin (GM)
- Pipeline and Forecast Accuracy
- Opportunity conversion
- Sales growth in existing accounts
- Development of new service opportunities
Additional Requirements
- Availability to travel within Mexico and visit customers.
- Availability to participate in technical and commercial training.
- Ability to work with international and multidisciplinary teams.
About GEA
GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.
GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.
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Join a top employer
GEA is certified as a Top Employer by the Top Employers Institute in 19 countries in APAC & Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability. Outside APAC & Europe we are also certified in Colombia and Mexico.
GEA careers
A world of opportunities
We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.
GEA careers
About GEA
GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.
