
We are seeking an experienced and driven Regional Sales Manager to support the growth of our Slice & Pack business throughout England, Scotland and Wales. The successful candidates will combine strong account management skills with technical capital equipment sales expertise, developing strategic customer relationships and identifying opportunities for slicing, portioning, loading, packing and integrated line solutions within the food processing industry.
Account Split
60% Account Development: Grow existing accounts, expand customer relationships, identify follow-on projects and increase market share within existing customers.
40% New Business Development: Identify, qualify and secure new customer opportunities and projects across the territory.
Key Responsibilities
Develop and grow strategic customer accounts.
Identify and pursue capital equipment opportunities.
Build relationships with production, engineering, operations and procurement stakeholders.
Conduct site surveys and process reviews.
Oversee technical and commercial proposals.
Support demonstrations, trials and factory visits.
Maintain CRM data and sales forecasts.
Support contract negotiations and project handovers.
Represent GEA at exhibitions and industry events.
Travel extensively within territory with occasional travel to European manufacturing sites and test centres.
Essential Requirements
Proven capital equipment sales experience within food processing or food packaging.
Strong account management and business development background.
Experience managing complex sales cycles.
Technical solution-selling capability.
Strong commercial and negotiation skills.
CRM and MS Office proficiency.
Ability to work independently across a regional territory.
Preferred Requirements
Experience with slicing, portioning, loading, packing or related food processing equipment.
Knowledge of meat, poultry, cheese or prepared food sectors.
Engineering, food science or manufacturing background.
Experience selling integrated production line solutions and automation systems.
GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA careers
GEA is certified as a Top Employer by the Top Employers Institute for Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability.

GEA careers
We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.

GEA careers
GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.