Crises, climate change and AI are shaping industries around the world, including the brewing industry. As GEA celebrates 150 years of brewing, we look at how challenges are spurring technology. Our journey through the volatile, uncertain, complex and ambiguous (VUCA) world shows where we are coming from and why we remain enthusiastic.
As early as the 1970s, Huppmann automated and controlled cooling and heating systems in breweries for efficient energy use. In the picture the automated brewhouse of San Miguel Mandaue Brewery, Philippines, in the early 1990s. Source: GEA
Do these technologies sound familiar to you? Probably, because they define brewing and fermentation today as they did back then – optimized for high performance by GEA, of course. Improvements in cooling, preservation, packaging and automation have all catapulted the production quantities, quality and efficiency of beer production upward and continue to dominate the KPIs of production planning. The history of brewing over the last 150 years reflects a web of cultural, technical and economic influences that have shaped the perception of the industry worldwide. If brewing deserves an adjective, then it is surely enduring.
On the one hand, there are the trends of the zeitgeist: These include revived and new craft beer creations, from Belgian triple blonds to hazy IPAs, Italian grape ales and sour beer goses, which play with ingredients inside and outside the traditional German beer purity law and with aromas. These experiments demand a lot from the machines as they introduce cold or dry hopping, for example, and that's just as much fun for technologists as it is for the brewers!
Or look to non-alcoholic beers, which are now allowed into the holiest of places, even by the most tradition-conscious breweries: the Munich Oktoberfest! (Spoiler: We won't give any more away, but it's going to be really, really tasty.) No post-composition or flavor additives necessary.
The other innovation levers – sustainability and digitalization – are not fads but opportunities. What we understand as crises for the brewing industry – high energy costs, raw material prices, CO2 shortages and supply bottlenecks – can make us dizzy at times. But brewers have a choice. When their product innovation cycles shorten to keep up with the trends, the real catalysts come into play.
Breweries can not only be low-energy or even CO₂-neutral but also take into account other considerations such as water requirements, residual materials and packaging materials. Think of which waste or side streams could become new business ideas. How can breweries open up their energy concepts to other external heat sources? And isn't a brewery as a supplier of excess heat the perfect hub in the municipal heat supply network? Heat can be recovered, and we can also capture CO₂ from fermentation in breweries to ensure our own carbonation. Using CO₂ instead of emitting it makes a virtue out of necessity.
And digitalization – not as a specter but as a powerful tool for operating faster and smarter, for avoiding energy peaks and for optimizing the efficiency of the brewhouse and cold block in the long term. Real-time production monitoring using AI is becoming more and more powerful at training brewing processes and fermentation across varieties and seasons. It also calculates energy and water consumption as well as material and brewing data. Who would want to do without these AI capabilities?GEA has integrated predictive AI elements into its real-time monitoring solution for breweries to advance the sustainability of brewing processes. Image: GEA
The average brewer might see challenges on the horizon, but we see solutions. GEA is once again shaping the market, with high-performance technology and circular economy concepts on the path to digital transformation. The future of brewing is right under our noses asking that brewing industry acquire a second adjective: adaptable.
"In the evening, one becomes wise for the day that has passed, but never wise enough for the one that may come," wrote Friedrich Rückert in the 19th century, when Huppmann was created. Today, these words feel as inspiring as ever. We cannot predict tomorrow today. But we are smart enough to shape it.