GEA secures ongoing new business in the Indonesian dairy market

Indonesia is experiencing a rapid rise in the demand for milk and milk products which is reflected in the growth of its dairy farming industry. According to the Indonesian Ministry of Agriculture, per capita consumption of milk is expected to rise to 20 liters in 2020 and again to 30 liters by 2025.

GEA was originally approached by ABC Group over two years ago to supply a stand-alone aseptic filling line to fill PET bottles with shelf-stable UHT milk and drinking yoghurt. As GEA’s new company structure facilitated a great collaboration between all stakeholders, the country organization in Indonesia and the different product groups within GEA identified a range of additional opportunities with the same customer.

Martine Snels, Member of the Executive Board and responsible for GEA’s regions and countries organization, said that it was the new cross-functional teamwork at GEA that allowed this customer relationship to develop, increasing the business for GEA and providing the customer with the convenience of a single source for all its milking and processing equipment. “This project shows the intended customer-focused strengths of the new GEA organization,” she said. “We’ve succeeded in making multiple sales because we’ve worked together benefitting ourselves and our customer.”

Over the last three years GEA has restructured itself to provide a much more homogenous service to its customers worldwide. The principle is for all areas of the GEA business to work closely together to maximize opportunities and produce a totally seamless service to clients in all sectors of industry.