This is not a traditional marketing communications role. You will work at the intersection of Marketing, Service, Sales, Product Management and Digital Marketing, combining strategic thinking with hands-on execution. Your focus is clear: turning customer and market insights into qualified Service opportunities, pipeline and business growth.

You will:

• Develop and execute the Service Marketing & Growth Strategy across four business units and establish the processes and ways of working to make it scalable.
• Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, retrofits and digital services.
• Develop strong value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re-engage customers.
• Work closely with Service Sales, Business Unit Marketing and Digital Marketing to turn commercial opportunities into effective campaigns and ensure leads and opportunities are nurtured and followed up.
• Launch and optimize pilots and use customer insights and results in creating repeatable approaches that can be scaled across the division.
• Define Service Marketing KPIs and connect marketing activities to qualified opportunities, pipeline creation and measurable commercial impact.

We are looking for a commercially minded marketing professional who enjoys creating something from the ground up and is equally comfortable discussing strategy with senior stakeholders and getting involved in execution.

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• A Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Around 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles.
• Experience within an international industrial, capital-equipment, technology or similarly complex B2B environment.
• Strong understanding of Service, aftermarket, installed-base, customer lifecycle or portfolio marketing.
• Experience with CRM, customer segmentation, marketing automation, lifecycle management and pipeline measurement.
• Strong commercial and stakeholder-management skills, combined with an entrepreneurial mindset and fluency in English
• Fluent in English (Dutch or German is an advantage).

Our offer

• This is a unique opportunity to build a strategically important capability from the ground up. You will have significant visibility across the division and the opportunity to directly influence Service growth, recurring revenue, customer value and commercial performance.
• The position starts as an individual contributor role, giving you the opportunity to shape the Service Marketing capability and help determine how it develops as its business impact grows.
• You will work internationally across four business units within a dynamic global technology organization.