July 16–17, 2025
Welcome to a new chapter in food production
400 S. Wuthering Hills Dr., Janesville, WI 53546, United States
Fast-track innovation from lab to commercial-scale manufacturing
In the heart of the American Midwest, where agricultural legacy meets industrial innovation, a bold step toward the future of food is taking shape.
Join us as we celebrate the grand opening of the GEA New Food Application and Technology Center of Excellence (ATC) in Janesville, Wisconsin – a place where visionary engineering meets biological innovation to transform how we nourish the world.
This center is a response to a global call for:
- scaling up sustainable, safe and economically viable alternatives to animal-based products
- empowering companies – large and small – with pilot lines and process development expertise that de-risk innovation
- bridging the critical gap between lab discovery and supermarket reality
Here, startups, scientists and food industry leaders will test and prove their concepts in fermentation and cell cultivation – accelerating the shift from promise to production.
Program
The two-day event reflects the spirit of the center itself: collaborative, curious and committed to building a better food future.
July 16, 2025 pm: Informal evening reception at the Madison Museum of Contemporary Art |
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July 17, 2025 am: Inspirational kick-off program |
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July 17, 2025 pm: Welcome, GEA ATC at Janesville |
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This center’s impact
In a world heading toward 10 billion people, we need more than new foods – we need new systems. This center is a key to unlocking those systems. It's a hub for education, collaboration and the scale-up of sustainable protein production that respects both planetary boundaries and consumer expectations.
From precision fermentation to cultivated meat and plant-based innovation, the GEA ATC offers a collaborative platform for all who believe that the way we feed the future must change. And that the solution lies in working together.
GEA New Food Application & Technology Center of Excellence
Eine Pilotanlage für Zellkultivierung und Fermentation, um Innovationen schnell vom Labor in den kommerziellen Maßstab zu überführen.
GEA bringt Expertise zu alternativen Proteinen in die USA.
Ein neues GEA-Technologiezentrum für die Entwicklung von Alternativen zu Fleisch, Milchprodukten, Meeresfrüchten und Eiern in Wisconsin, wird dazu beitragen, die Produktion neuartiger Lebensmittel auf dem US-Markt zu beschleunigen.
Auf dem Speiseplan: nachhaltigere Eier
GEA unterstützt Kunden beim Testen und Skalieren alternativer Eiprodukte und Zutaten, die durch Präzisionsfermentation hergestellt werden.
Mit New-Food-Ideen die Welt von morgen ernähren
In Helsinki besuchen unsere New-Food-Experten das Food-Tech-Unternehmen Solar Foods. Lassen Sie sich von ihren Ideen zu alternativem Protein inspirieren, die das Ernährungssystem verändern können.
