April 16, 2026
Who hasn't wished their CEO could walk a mile in their shoes? When GEA CEO Stefan Klebert was challenged to do exactly that, he swapped jobs with service technician Gerhard Hofmann, trading the boardroom for a tool belt, and spending a day at one of Germany's largest breweries.

It began with a simple question during an internal GEA livestream: Would the CEO be willing and able to spend a day doing real service work – working on actual production equipment, handling tools and deliver frontline service?
Stefan Klebert accepted the challenge. OeTTINGER GETRÄNKE in Bavaria, one of Germany’s best-known beverage producers and a longstanding GEA customer, became the proving ground. The timing was scheduled for Oettinger’s annual maintenance shutdown, a tight window in which every valve, gasket and gearbox must be inspected and approved before the brewery can resume production.
Across thousands of customer sites worldwide, GEA service technicians carry out this kind of work daily. It’s technical, demanding and essential. For anyone who wants to understand how manufacturing truly runs behind the scenes, there’s no better vantage point.
For Stefan Klebert, who began his career as a trained mechanical engineer and worked on the shop floor early in his professional life, the job swap was more than an experience. It was a chance to get close to the craftsmanship at the heart of what GEA delivers to its customers – and to show that leadership means understanding the realities of the work done across the organization.
What followed was a day in GEA service technician Gerhard Hofmann’s shoes spent checking and repairing manhole seals and gear units on brewing equipment. This short film captures the highlights of a CEO stepping into a different role and proving that the distance between a corner office and a brewery floor isn’t as wide as many might assume – at least at GEA.

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