Press note
GEA receives Brand of the Year award
16 Jun 2023
The international technology group GEA has won three awards at the German Brand Award 2023.
GEA is delighted to have won three awards for the German Brand Award 2023. From left: Winfried Recker (Vice President Brand Stewardship at GEA), Jill Meiburg (Senior Vice President Group Communications & Brand at GEA), Dr. Saskia Diehl (Member of the Board of Directors Rat für Formgebung and CEO GMK Markenberatung GmbH & Co. KG) Photo: GEA / Daniel Banner
Triple success confirms GEA's strategic brand alignment
- Corporate Brand of the Year 2023
- Winner Award Excellent Brand 2023 (Industry, Machines & Engineering)
- Gold Award Brand Strategy B2B 2023
First, the company's branding won the Corporate Brand of the Year award. In addition, GEA received the Excellent Brand award in the Industry, Machines & Engineering category, and the Gold Award Brand Strategy – B2B.
This honor recognizes GEA's successful brand alignment and strategy, which enhances the perception of the company's ambitious Mission 26 strategy. The new brand identity is the visual expression of the new vision in which GEA protects future generations by providing sustainable solutions for the food and pharmaceutical industries – and the company's dynamic growth ambitions. With the new, modern corporate design and the adapted brand narrative "The story of better", corporate communications is gaining agility both internally and externally.
“We are very pleased to receive this triple award and would like to sincerely thank the German Brand Award jury," says Jill Meiburg, Senior Vice President Group Communications & Brand. "Strategically anchoring the brand in GEA's corporate and communications strategy is the foundation of our work. We see the brand as a long-term success factor that differentiates us in the market and emotionally underpins our ‘Engineering for a Better World’ purpose.” It fills us with pride that the jury gave special recognition to this approach."
Nicole Meierotto
Find out more
About GEA
GEA is one of the world’s largest suppliers of systems and components to the food, beverage and pharmaceutical industries.
The international technology group, founded in 1881, focuses on machinery and plants, as well as advanced process technology, components and comprehensive services. For instance, every second pharma separator for essential healthcare products such as vaccines or novel biopharmaceuticals is produced by GEA. In food, every fourth package of pasta or every third chicken nugget are processed with GEA technology.
With more than 18,000 employees, the group generated sales of about EUR 5.5 billion in more than 150 countries in the 2025 fiscal year. GEA plants, processes, components and services enhance the efficiency and sustainability of customers’ production. They contribute significantly to the reduction of CO2 emissions, plastic usage and food waste. In doing so, GEA makes a key contribution toward a sustainable future, in line with the company’s purpose: ”Engineering for a better world.”
GEA is listed on the German MDAX, the European STOXX® Europe 600 Index and is also a constituent of the leading sustainability indices DAX 50 ESG, MSCI Global Sustainability and Dow Jones Best-in-Class World.
