Marketing Manager UK & Ireland – Specialised in AI & Digital Solutions

Country Marketing UK & Ireland

• Lead the local marketing strategy for the UK and Ireland in alignment with the global divisional framework.

• Adapt global initiatives into effective regional programs tailored to UK/Ireland farming needs.

• Plan, execute, and evaluate regional marketing activities such as:

  • social media campaigns

  • dealer and customer events

  • open days and agricultural shows

  • PR activities with local and regional press

• Build strong relationships with dealers, farmers, distributors, and press contacts to ensure relevant and impactful marketing activities.

• Develop and maintain a regional marketing calendar, budget, KPIs, and reporting.

• Monitor market trends, competitor activities, and customer behaviour in both the UK and Ireland.

• Ensure smooth internal communication between the division, the UK/Ireland market, and global teams.

• Drive digital and performance marketing to support market growth, including social media, email marketing, content development, and analytics.

AI & Digital Solutions Marketing

• Co-Develop and implement marketing strategies for GEA’s digital and AI-based products and services.

• Define clear positioning and messaging for digital solutions in close collaboration with global Digital Solutions Marketing, product managers, and technical teams.

• Translate complex software and digital technologies into customer-centric, engaging communication for farmers and dealers.

• Partner with UX/UI and Customer Experience teams to ensure consistent, user-focused storytelling across digital touchpoints.

• Create digital campaigns and marketing materials to increase visibility and adoption of digital solutions.

• Collect customer insights and feedback to improve communication strategies and digital product storytelling.

• Support global go-to-market planning and facilitate successful introduction of digital innovations into the UK and Ireland markets.

What We Offer

• A hybrid and flexible working model (Belfast based position)

• A role with significant impact on GEA’s regional presence and digital transformation journey.

• Collaboration with global and regional teams as well as dealers and farming customers.

• A dynamic, international work environment offering room for creativity and innovation.

• Opportunities for professional growth, visibility, and global collaboration.

• The chance to shape the digital future of dairy farming and strengthen GEA’s market footprint.

• Degree in Marketing, Business, Agriculture, Communications, Digital Media, Technology or a related field.

• Marketing experience in the UK/Ireland market

• Ideally experience within the farming, agriculture, ag-tech or equipment sector.

• Strong ability to understand and communicate with farmers, dealers, and agricultural stakeholders.

• Affinity for digital technologies, AI-based solutions, software communication and performance marketing.

• Ability to translate complex digital features into clear customer value.

• Strong communication skills for external and internal stakeholders, including press relations and events.

• Experience with UX/UI, customer journeys, or digital experience design is a plus.

• Excellent stakeholder management across global teams, dealers, and customers.

• Strategic and creative thinker with a hands-on, execution-oriented approach.

• Fluent in English; additional languages are an asset.