Senior Marketing Specialist North America & Middle Americas Support

• Localize, plan, and execute global and regional marketing campaigns in the region, ensuring relevance to the local market in North America (primary scope) and Middle Americas Cluster (support) while maintaining global consistency.
• Contribute actively to the local marketing planning process, including activity planning and budget tracking, aligned with global and regional priorities.
• Translate global product launches into local go-to-market activities in close coordination with global product marketing and local sales teams.
• Ensure consistent application of global branding and corporate design guidelines across all local marketing activities and materials.
• Create local marketing content and manage campaign and content performance metrics.
• Support lead generation and customer engagement activities at the country level, in collaboration with sales teams and regional marketing programs.
• Monitor and report on the execution and performance of local marketing activities, providing feedback to regional and global teams
• Support from the marketing perspective for the Sales Excellence Program.

• Bachelor's Degree: In Marketing, Communications, Business Administration, or a related field.

• Advanced English proficiency (C1 level) is mandatory for this position, both written and spoken.

• (Valuable) master’s degree: An MBA or a master's in marketing/communications.

• 5-10 years of experience working in Tactical and Strategic Marketing: Proven experience in developing and executing traditional and digital marketing campaigns across various channels simultaneously.

• 5-10 years of experience working in brand governance and brand consistency management: Knowledge in managing brand identity and ensuring consistency across all marketing materials and communications.

• Experience in marketing and communications roles, preferably in B2B or industrial sectors.

• Digital Marketing: Experience with digital marketing tools, platforms and Social Ads.

• Knowledge of data Analysis: Ability to analyze marketing performance data and metrics to guide decision-making and optimizing strategies.

• Individual contributor role with autonomy, strong communication, planning, and project‑coordination skills. Ability to work with multiple teams localized in different sites and manage external vendors.

• Experience with CRM platforms (e.g., SAP).

What will you find being part of GEA?

• Exciting professional challenges with ample opportunities for development and training in a global operating environment.
• A work culture that promotes the spirit of innovation where our engineers create, develop and implement world-class solutions.
• We believe in delivering a true work experience in an equal opportunity environment that values difference and diversity.
• Market competitive salary and benefits complemented by flexible and autonomous work arrangements.