
Customer Insight & Research
Engage directly with customers through interviews, on-farm visits, and feedback sessions
Build a deep understanding of user needs, challenges, and workflows
Bring real customer insights into product decisions and prioritisation
Product Communication & Enablement
Translate product features into clear, user-friendly content and guidance
Develop materials that support product adoption and customer confidence
Enable internal teams (sales, support, dealers) with clear and effective product messaging
Cross-Functional Collaboration
Work closely with engineering, design, commercial, and customer teams
Ensure alignment on product updates, priorities, and releases
Act as a bridge between technical teams and customer-facing stakeholders
Product Development Support
Translate customer needs into well-defined product requirements
Collaborate with development teams to refine features and acceptance criteria
Contribute to building a clear, data-informed product roadmap
Market & Competitive Insight
Stay informed on trends in agri-tech and digital innovation
Monitor competitor offerings and identify opportunities to differentiate
Bring forward ideas that improve product value and user experience
What Success Looks Like (6–12 Months)
Strong understanding of our customers and their day-to-day needs
Improved clarity and consistency in how product features are communicated
Increased product adoption and positive customer feedback
Trusted relationships built across internal teams and external partners
Meaningful contributions to product direction and roadmap planning
You will thrive in this role if you :
Have experience in a digital product environment (e.g. product management, UX, customer research, content design, or similar)
Are a strong communicator who can simplify complex ideas
Enjoy engaging with customers and understanding real-world problems
Are comfortable working with both technical and non-technical teams
Are proactive, collaborative, and motivated by impact
Bonus (not essential):
Experience in agriculture, dairy farming, or agri-tech
Experience working with field-based customers or operational environments
Why Join Us?
Work on products that make a real difference to farmers and sustainability
Be part of a collaborative, supportive, and mission-driven team
Opportunities to grow, learn, and take ownership of meaningful work
Flexible, hybrid working environment
GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA careers
GEA is certified as a Top Employer by the Top Employers Institute for Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability.

GEA careers
We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.

GEA careers
GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.