Service Sales Manager - (Extruded Food Technologies & Bakery)

This is a field-based role covering the UK & Ireland, forming part of the existing Service Sales team and reporting directly to the Service Director.

Strategic & Operational Contribution:

• Support the development and implementation of strategic and operational plans for the UK service organisation, specifically focused on both Bakery (BAK) and Extruded Food Technologies (EFT) segments.

• Actively contribute through the promotion of field services, repairs, spare parts, technical audits, training, and service projects.

Sales & Business Development:

• Drive service sales within the assigned regional territory, including responsibility for all aspects of EFT & BAK service sales performance.

• Generate and process service RFQs in line with departmental procedures.

• Identify and pursue new business opportunities for service products, balancing opportunity with risk assessment.

• Promote the GEA service brand by building strong customer relationships and fostering trust.

Account & Stakeholder Management:

• Ensure customer satisfaction by aligning service delivery with business objectives.

• Actively manage key accounts and professional relationships with internal and external stakeholders.

• Provide support to internal service teams to ensure seamless enquiry handling and order execution.

Financial & Commercial Oversight:

• Own the regional service sales budget, maintaining awareness of pricing and margin targets as defined by service management for BAK/EFT segment.

• Present monthly sales performance reports, including order intake, pipeline opportunities, risk assessment, and competitor insights.

• Negotiate terms, pricing for service/spare parts offers, mods/upgrades, SLAs with clients, address objections and concerns to move deals forward and win orders.

• Service sales growth by researching and analysing Irish market trends to find potential clients within existing i-base, generate leads through regular site visits, face to face and phone conversations identifying sales opportunities.

• Preparation of regular sales reports for management

Technical Expertise & Training:

• Engage in ongoing technical training to build in-depth knowledge of GEA's service and new machine product offerings.

• Provide expert technical support and contribute to cross-selling initiatives for services and new equipment.

CRM & Installed Base Management:

• Maintain accurate and up-to-date customer and opportunity data within the CRM system.

• Update and manage I-BASE records, ensuring visibility of installed equipment and its service history.

Marketing & Events:

• Participate in marketing initiatives and trade fairs as required to support brand and service promotion.

Cross-Functional Coordination:

• Collaboration with Other Departments by working closely with departments like New Equipment, sales Marketing, Credit Control and Finance to ensure operations align with business objectives.

• Liaison Role by acting as a liaison between the regional country service team and global country representatives to ensure that local needs and concerns are communicated effectively.

• Collaboration with Internal Service Sales, Technical Support, Field Service and NE Projects to ensure the delivery of service orders ensuring customer satisfaction.

• Strong understanding of Extrusion & Bakery food technology systems

• Minimum of 2 years of experience in technical sales - ideally within food processing, bakery, or capital equipment environments.

• Demonstrated ability to drive service revenue growth, including spare parts, repairs, upgrades, and long-term service agreements

• Proficiency in Microsoft Office and CRM/ERP tools (e.g., Salesforce, SAP or similar)

• Strong analytical and problem-solving abilities.

• Excellent communication skills (oral and written).

• Effective planning, negotiation, and networking skills.

• Self-confidence, people management skills, and a professional, approachable demeanour

• Language: Fluent English and Italian (advantageous)