Women in Agriculture

Pauline Vanel

Farm Services Market Manager, France

Pauline Vanel, Farm Services Market Manager, France

What brought you into agriculture / farm technologies?

A little Parisian girl fascinated by a family farm, I didn’t yet know that I would devote my life to supporting those who feed the world.
My story with agriculture began long before my career. As a child growing up in Paris, I loved visiting my cousin’s farm. It was another world: the rhythm of the animals, the smell of hay, the feeling that everything happening there had a real purpose.
When I decided to move into agriculture more than 25 years ago, it wasn’t an obvious path. Even my teachers didn’t really know how to guide me toward agricultural studies. Thanks to my parents’ support, I eventually found an agricultural engineering school and left for Picardy at the age of 17.
That choice was foundational. I discovered a world of passion, responsibility, and commitment. Producing food, feeding the population, caring for animals and the land—few professions have such a direct and essential impact.
Today, working in agricultural technologies allows me to help transform this sector and make it even more sustainable. And as a mother of three children, this responsibility takes on a very personal dimension: contributing to building an agricultural model capable of feeding the population while leaving a more sustainable world for future generations.

What makes your work meaningful to you? 

Every decision I make in my job, I also measure through the eyes of my children: what kind of world do we want to pass on to them?
What gives meaning to my work is the tangible impact on farmers’ lives.
The technologies we develop help evolve practices, so they are more environmentally friendly, more efficient, and more sustainable. But I am convinced of one thing: a machine on its own is useless.
Agriculture is, above all, a human endeavor.
That’s why our role is not limited to providing equipment. We must stand alongside farmers and our distributors, supporting them through their transformations, understanding their goals, and building solutions tailored to their reality.
My greatest satisfaction comes from those moments when a farmer or partner tells us they have achieved their goal: a more productive herd, smoother operations, or simply a greater peace of mind in their daily life. That’s when I truly see the value of our work.

How does your role contribute to the future of dairy farming?

Technology changes farms, but it is people who change agriculture.
My role is to evolve our service approach in order to support the deep transformations taking place in dairy farming.
Technology is advancing very quickly, but it only has value if it is properly integrated into the farm. This requires training, support, anticipation, and structuring service offerings that deliver long-term performance.
With my team, we work closely with our distribution network to support these changes among farmers.
In the future, being a farmer will increasingly require business strategy skills: managing investments, handling data, and adapting to economic and societal fluctuations. Our mission is to provide them with the tools, expertise, and support they need to meet these challenges.
It is this combination of technology, service, and human support that will enable dairy farming to remain competitive and sustainable.

What will modern dairy farming look like in 10 years in your opinion?

Working for dairy farmers is not just another job—it is the responsibility of feeding the world today while having the courage to preserve it for tomorrow.
I am very confident about the future of dairy farming. We are already seeing a new generation of highly committed farmers emerging. Their aspiration is clear: to pursue a meaningful profession while maintaining a balance with their personal lives.
Technology will play a decisive role in addressing several major challenges: labor shortages, resource optimization, and simplifying administrative tasks that currently weigh heavily on farms.
Farms will increasingly be data-driven, with systems capable of anticipating animals’ needs, optimizing performance, and reducing environmental impact.
But what will not change is passion. Farming will remain a vocation, deeply rooted in local communities and driven by dedicated men and women.

What change would you most like to see for women in agriculture?

The agriculture of tomorrow will be built with technology, of course—but above all with women and men who have the courage to transform it.
When I was studying, there were only a handful of women in my class. Today, I’m happy to see that balance is gradually being restored among younger generations.
Women have always been part of agriculture, but for a long time they were invisible. On many farms, they fully contributed to the work—sometimes milking morning and evening—without official recognition or social rights.
Things are changing, and that’s excellent news.
I believe we have a role to play in continuing to break down barriers, particularly in access to positions of responsibility. Women fully belong in this sector, both on farms and in the companies that support them.
And above all, we must not set limits for ourselves.
Agriculture needs talent, vision, and commitment. Women have more than proven that they have just as much of it—if not sometimes even more.

Women in Agriculture

International Year of the Woman Farmer

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