What's the meaning and the value of technology forecasting?
Ideally we would like to have technology forecasting for Aseptic Filling just like the weather forecasts we are used to seeing every day in newspapers or TV just to answer typical quantitative 4W’s questions: what – when – where – why.
"Prediction is very difficult… especially if it’s about the future”Niels Bohr
The Economic context has a central importance in new technology development and diffusion. The growth of the middle classes in developing nations has increased the demand for aseptic beverages in bottles and will continue to drive new developments in the future.
It is always very important to evaluate a country’s economic growth to forecast the possible need of technology and what kind of technology could be required. Moreover, nowadays, the cost of energy is an essential element in the economy of a process; the energy cost and profitability (which change area by area) and the energy production context (e.g. distributed power, centralised one…) need to be studied.
To have good technology forecasting it is necessary to try to identify drivers (what pulls) & barriers (what blocs) for Aseptic Filling Technical System (TS) evolution.
A reasonable and trustworthy ranking list of 4 major drivers could be:
As Aseptic Filling technology becomes the Standard, so it will create a bigger market share by extending the technology to other fields (CSD, hot fill, ESL, etc.) and, in so doing, unlocks new demand through innovation.
The ultimate guide for the beverage industry decision-makers. Investigating the future market challenges, understanding the technology that can be used to anticipate them and turn them into a successful business.