Sell Aseptic to sell "more" and sell "better"

Companies that manufacture Aseptic systems tend to promote the advantages of line performance, and characteristics tied to the technology and the specific Aseptic treatment.

In reality, the fundamental factor that convinces most beverage companies that Aseptic is the right technology for their business is the commercial advantage from a generally improved product. It’s a fact that Aseptic technology offers the opportunity for manufacturers to extend and control with precision the characteristics of the product that add benefit and value for the consumer.

**Fig.9.1. Aseptic technology guarantees the quality of the product by adding benefits and value for the consumer**

Sell Quality

The term ‘quality’ in the field of Aseptic filling is of major importance. The quality of a product can be expressed in terms of, grade of sterilization, absence of preservatives, and observance of raw materials: such data is certified and documented. Being able to choose the level of safety allows the beverage company’s marketing to precisely define the positioning of the references and the brands, and will also permit them to guarantee best results to co-packer companies of large retailer distributors for private brands. The companies that use Aseptic technology exclude the variable quality of the end product from the strategic choices and marketing.

Sell Look-and-feel

Aseptic is not only synonymous with quality and safety but also of image and appeal. The PET bottles used in an Aseptic line, as well as the caps, may have personalized shapes and vary notably in weight and dimension: compared with other technologies, Aseptic filling allows more distinguishable products. Many products have a look-andfeel aspect. Some examples are sport drinks, many functional beverages and many soft drinks that communicate (and sell) thanks to their shape. The label designs, in particular the sleeve labels, complete the rich range of options available to those companies that wish to have a unique and appealing product, to give the consumer the opportunity of choosing a product perceived as suitable for their lifestyle.

Sell Values

Commercial ethics has acquired increasing importance for consumers. Environmental protection and safety has become a decisive factor for every company and these values will become an integral part of the certification of companies’ quality systems in the near future. A company that chooses Aseptic filling technology can count on a productive infrastructure that is able to communicate ethically and socially important values as marketing leaders.

What are the values connected to Aseptic technology?

Environment Protection: reduction in weight of the bottles and therefore minimizing the material required for production, minimizing the material to be recycled, rationale management of the temperatures of the sterilization media to avoid wasted energy, filtration of all the emissions in the external atmosphere, and minimum use of natural resources.
Health Protection: elimination of risk factors in the contamination of the products, reduction or elimination of the use of preservatives and colouring, minimum stress on the product and therefore minimum use of aromas and flavour enhancers, continuous and redundant controls on the asepsis of the line, wide tolerance of the process factors, and the elimination (or significant reduction) of residual of process fluids (sterilizing solution) in the finished product.
Operator Safety: accessibility, protection, and isolation of the critical points ensure that the Aseptic lines are safer to operate.
Respect for the nature of the product and natural living: reduction of ’stressful’ processes for the product (high exposure to temperatures) that modify colour, taste and destroy nutrients and active principles.