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9.

Sell Aseptic to sell "more" and sell "better"

Companies that manufacture Aseptic systems tend to promote the advantages of line performance, and characteristics tied to the technology and the specific Aseptic treatment.

In reality, the fundamental factor that convinces most beverage companies that Aseptic is the right technology for their business is the commercial advantage from a generally improved product. It’s a fact that Aseptic technology offers the opportunity for manufacturers to extend and control with precision the characteristics of the product that add benefit and value for the consumer.
Aseptic technology guarantees the quality of the product by adding benefits and value for the consumer
Rys.9.1. Aseptic technology guarantees the quality of the product by adding benefits and value for the consumer

Sell Quality

The term ‘quality’ in the field of Aseptic filling is of major importance. The quality of a product can be expressed in terms of, grade of sterilization, absence of preservatives, and observance of raw materials: such data is certified and documented. Being able to choose the level of safety allows the beverage company’s marketing to precisely define the positioning of the references and the brands, and will also permit them to guarantee best results to co-packer companies of large retailer distributors for private brands. The companies that use Aseptic technology exclude the variable quality of the end product from the strategic choices and marketing.

Sell Look-and-feel

Aseptic is not only synonymous with quality and safety but also of image and appeal. The PET bottles used in an Aseptic line, as well as the caps, may have personalized shapes and vary notably in weight and dimension: compared with other technologies, Aseptic filling allows more distinguishable products. Many products have a look-andfeel aspect. Some examples are sport drinks, many functional beverages and many soft drinks that communicate (and sell) thanks to their shape. The label designs, in particular the sleeve labels, complete the rich range of options available to those companies that wish to have a unique and appealing product, to give the consumer the opportunity of choosing a product perceived as suitable for their lifestyle.

Sell Values

Commercial ethics has acquired increasing importance for consumers. Environmental protection and safety has become a decisive factor for every company and these values will become an integral part of the certification of companies’ quality systems in the near future. A company that chooses Aseptic filling technology can count on a productive infrastructure that is able to communicate ethically and socially important values as marketing leaders.


What are the values connected to Aseptic technology?

  • Environment Protection: reduction in weight of the bottles and therefore minimizing the material required for production, minimizing the material to be recycled, rationale management of the temperatures of the sterilization media to avoid wasted energy, filtration of all the emissions in the external atmosphere, and minimum use of natural resources.
  • Health Protection: elimination of risk factors in the contamination of the products, reduction or elimination of the use of preservatives and colouring, minimum stress on the product and therefore minimum use of aromas and flavour enhancers, continuous and redundant controls on the asepsis of the line, wide tolerance of the process factors, and the elimination (or significant reduction) of residual of process fluids (sterilizing solution) in the finished product.
  • Operator Safety: accessibility, protection, and isolation of the critical points ensure that the Aseptic lines are safer to operate.
  • Respect for the nature of the product and natural living: reduction of ’stressful’ processes for the product (high exposure to temperatures) that modify colour, taste and destroy nutrients and active principles.

Spis treści

  1. Introduction
  2. 1.Markets, opportunities, a comparison of the technologies
    1. 1.1. “High acid” and “Low acid” beverages
    2. 1.2. Juices and Nectars
    3. 1.3. Sport Drinks
    4. 1.4. Tea and infusions
    5. 1.5. Functional Beverages
    6. 1.6. Milk-based products
    7. 1.6.1. UHT Milk
    8. 1.7. Historical perspective: Evolution of the technology from the Roman era to our day and age
    9. 1.7.1. "Aseptic" technology in the Roman era
    10. 1.7.2. The Roman "filling, capping and storage process"
    11. 1.8. Technologies to meet market demand
    12. 1.8.1. Use of preservatives
    13. 1.8.2. Hot fill
    14. 1.8.3. Ultra-clean filling
    15. 1.8.4. Aseptic Filling
    16. 1.8.5. Aseptic Blow Filling
    17. 1.9. Advantages and disadvantages of containers for beverages
    18. 1.9.1. Glass
    19. 1.9.2. Polylaminate carton
    20. 1.9.3. PET
    21. 1.9.4. HDPE
    22. 1.9.5. Cans
    23. 1.9.6. Pouches
    24. 1.10. Caps, closures, fitments
  3. 2.The right direction of sustainability
    1. 2.1. Material
    2. 2.2. Energy
    3. 2.3. Space
    4. 2.4. Time
  4. 3.Thermal treatment for product
    1. 3.1. Heat Exchangers for Liquid Products
    2. 3.1.1. Plate Heat Exchanger
    3. 3.1.2. Single Tube Heat Exchanger
    4. 3.1.3. Multi Tube Heat Exchanger
    5. 3.1.4. Triple Tube Heat Exchanger
    6. 3.1.5. Spiral Tube Heat Exchangers
    7. 3.1.6. Scraped Surface Heat Exchangers
    8. 3.2. Indirect and Direct Heating
    9. 3.3. Direct Heating UHT and ESL Designs
    10. 3.3.1. Direct Injection
    11. 3.3.2. Direct infusion
    12. 3.4. The best heat exchanger for your application
    13. 3.4.1. Heat Damage to food
    14. 3.4.2. System Selection Criteria
    15. 3.5. Conclusions
  5. 4.Understanding aseptic filling technology
    1. 4.1. Aseptic technology: an integrated system, not a series of connected machines.
    2. 4.2. Structure of an aseptic filling line
    3. 4.2.1. Sterilization
    4. 4.2.2. Container sterilization
    5. 4.3. Treatment of containers
    6. 4.3.1. Peroxyacetic Acid (POAA or PAA)
    7. 4.3.2. H2O2
    8. 4.4. PAA WET container sterilization
    9. 4.5. PAA vapour container sterilization
    10. 4.6. H2O2 CHP container sterilization
    11. 4.7. H2O2 VHP container sterilization
    12. 4.8. Preform sterilization technology
    13. 4.8.1. CHP sterilization
    14. 4.8.2. VHP sterilization
    15. 4.9. Cap sterilization technology
    16. 4.9.1. PAA spray sterilization
    17. 4.10. PAA immersion sterilization
    18. 4.10.1. CHP sterilization
    19. 4.10.2. VHP sterilization
    20. 4.10.3. Pre-sterilized caps handling
    21. 4.11. Energy-based sterilization without chemicals
    22. 4.11.1. UV light sterilization
    23. 4.11.2. Pulsed light sterilization
    24. 4.11.3. Ionizing radiation Sterilization
    25. 4.11.4. Electron beam sterilization
    26. 4.12. Aseptic Filling
    27. 4.12.1. Volumetric electronic filling
    28. 4.12.2. Weight filling
    29. 4.12.3. Other filling technologies
    30. 4.13. Capping
    31. 4.14. Bottle handling
    32. 4.15. Ancillary process equipment
    33. 4.15.1. Sterilizing solution production
    34. 4.16. Sterile water production
    35. 4.16.1. Utilities and fluids handling
    36. 4.16.2. CIP, SIP, COP, SOP
    37. 4.16.3. Integration of ancillary process units
    38. 4.16.4. Piping
    39. 4.16.5. Simplification of line handling
    40. 4.16.6. Radiation-based fluids sterilization
    41. 4.17. Line automation
  6. 5.Your new Aseptic Line
    1. 5.1. Preliminary Checklist
    2. 5.1.1. Volumes
    3. 5.1.2. Products
    4. 5.1.3. Design
    5. 5.1.4. Costs
    6. 5.1.5. Centralising production
    7. 5.2. Evaluation of the investment
    8. 5.2.1. Choose according to your own needs: the value curve
    9. 5.2.2. How to measure the performances of an aseptic line
  7. 6.Good maintenance: the best way to preserve the value of the investment
    1. 6.1. Service Culture
    2. 6.2. TPM
  8. 7.Improved safety: for the product, for operators and for the environment
    1. 7.1. Microbic Contamination
    2. 7.2. Contamination Control
    3. 7.3. Microbiological Isolator
    4. 7.4. Air Filtration
    5. 7.5. Differential Pressures
  9. 8.Aseptic filling and FDA
    1. 8.1. FDA Validation
    2. 8.2. Electronic Validation
    3. 8.2.1. GAMP 4 Module
    4. 8.3. Paper Recording vs Electronic Recording
  10. 9.Sell Aseptic to sell "more" and sell "better"
  11. 10.The Future of Aseptic
  12. Conclusions
  13. Addendum
    1. 1. Thermal treatment for products
Reference: Schlünder,E.U.:Dissertation Techn.Hochschule Darmstadt D 17, 1962.