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Hard seltzer – the zeitgeist beverage
In a shifting alcoholic beverage industry, hard seltzer has created a frenzy, leading to empty store shelves and record growth for producers, particularly in North America. Their clean labeling, natural branding and refreshing taste has captured broad appeal, rarely seen in such a fragmented industry segment. GEA is helping leading producers overcome process challenges and achieve the high-quality hard seltzers consumers are looking for.