Liquid Bleach Solutions

Toilet and toilet bowl cleaners, deodorizers and sodium hypochlorite bleach products have suffered declining sales during the last few years as budget-conscious consumers have sought to economize on household expenditures. In addition, the category faces competition from a variety of multipurpose cleaning products used for disinfecting and toilet cleaning.

A rebound in the bleach segment in 2012 broke the downward trend, suggesting a potential for focused marketing and new product innovation to increase top-of-mind awareness and reinvigorate sales. To sustain long-term growth, however, bleach marketers and retailers may need to emphasize more practical advice. A similar approach could also be effective in the toilet cleaners segment, where marketers and retailers have an opportunity to build on the consumer belief that toilets need regular, thorough cleaning.

On the positive side, the growing number of households increases the market for bathroom and toilet cleaners. As apartments become smaller and more kitchens become part of living rooms, there is an increased need for regular cleaning, disinfection and odor control. Yet, while new product launches might help to draw attention to the toilet cleaner segment in the short-term, new items alone may not be enough to generate long-term growth. The bigger win for marketers and retailers may lie in helping consumers get more out of the products that are already on the shelf.

Although the majority of consumers continue to care about the cleanliness of their homes, and a large proportion clean their homes at least once a week, prospects for bleaches and disinfectants are less positive than for the household cleaning market as a whole. 

Technically Advanced Mixing Systems

Effective mixing is at the heart of every Home & Personal Care processing plant. Some applications need a batch approach, some need continuous mixing: all need GEA expertise. Mixing is the most demanding operation in process operations; it is the key factor in determining the quality of the final product. It is, therefore, essential for processors to make the right choice of technology that will produce a homogenous product, quickly, with the lowest possible total cost of ownership. 

With our range of mixing and blending products, GEA retains its position as the global technology leader for hygienic mixing systems. What’s more, it has the experience, understanding, process knowledge and know-how to integrate these best of breed technologies into build world-beating plants for its customers.

We are established experts in raw material handling, mixing and blending, storage, end-of-line packaging, product recovery, cleaning and sterilizing in place (CIP/SIP) and automation. Whether you need a single component or a complete turnkey plant, GEA has the right technology and the right knowledge and experience to meet those requirements — every time — in terms of hygienic design, product safety, productivity, profitability and quality.