The four cornerstones of GEA strategy:

Market leadership and focus

  • Leading position in each of the sales markets worldwide
  • Concentration on core competencies and core technologies

Technology leadership through innovation

  • Technological leader in the most important markets
  • Differentiation from competitors based on technological advantage

Strong focus on bottom line

  • Decentralized organizational structure with global responsibility in each division 
  • Cost leadership through rigorous cost management

Calculated risks

  • Stability through diversification within core activities across sectors and regions
  • Thorough assessment of project risks